ENGLISH TRANSLATION BY : Ricardo Páez
It is a fact, tourist shall not return in the flesh at least until the end of 2021. In the meantime, some wineries continue to generate innovative ideas, taking advantage of these pandemic times to be one-step ahead of the rest
This is the case of CARO winery—joint venture of Nicolás Catena and Barón Eric de Rothschild—who entered the AMAZON EXPLORE platform with the tools and training provided by a local tour company: Trout and Wine.
This way they joined the virtual world of tourism, as the first winery to offer tour services online. It is a one on one virtual tour of the winery, with the tour guide livestreaming from the facilities of the winery. This is available to all wine lovers who may want to visit the winery, with a guide, from the comfort of their sofa.
Last November, CARO winery said yes to the virtual initiative of Trout and Wine, who had been working with Amazon for over a year as launch partners of the Explore platform.
Amazon Explore appeals to excellency in terms of quality of both image and content of the experience, for that reason the preparation process took some time. There was the need to install Wi-Fi boosters on certain areas of the winery (where the tour takes place) in order to have a transmission free of lags or pixelation.
Added to this, there was also the process during which the tour guides learned to use the technology to transmit their knowledge to the customers in relation to the history, architecture, art and winemaking of course, during the 45 min time of the virtual tour.
The training took place during the entire summer until last Monday, which marked the beginning of CARO’s virtual tour option. After passing all the prep stages, it is now publicly offered on Amazon, to millions of users with residency in the US.
The virtual customer selects the day and time through Trout & Wine profile on Amazon (provider of this experience on Amazon Explore) and at said time, a guide of the hospitality department of CARO meets you through the screen to take you on a tour of the facilities of the winery, centennial cellar and art gallery curated by MOVART.